From strategic media campaigns
HERE IS A SMALL SELECTION
FROM STRATEGY TO EQUITY
Our team loves to create integrated media campaigns, which combine multiple channels like online video and tv commercials, radio, print and social assets with a consistent message to a specific audience. Each assignment is different and we always start from a clear marketing strategy to reach the goals and achieve the Kpi’s that were indicated by our clients. Lucky for us our team consists of strategists, conceptual and visual creatives, copywriters, digital and social experts and our very own video and motion department.
LU Koekoekses
1 out of 2 in Belgium
sometimes feels lonely.
We positioned LU biscuits as the perfect conversation starter, to inspire and enable the Belgians to create more meaningful connections and thus creating a more LUving society.
Tempo-Team Flex & Fix
GEN Z is struggling with their career choices - some of them want a fixed job, others are looking for flexible solutions. Tempo Team wanted to become more relevant towards these job starters, so we launched “Flex & Fix”, a no-nonsense campaign featuring… ice-cream!
Berry Alloc: HPF
When it comes to strength,
there's nothing to match BerryAlloc's
High Pressure Floors: these floors are perfect for the adventures of modern home and work life. We tested if these floors are actually impact proof, featuring two teens having
a home party…
E5
How can we make e5 fashion more relevant to the target audience we are not reaching today?And ensure that e5 fashion becomes one of their regular shopping addresses?
Easy kit
Consumers had difficulties to understand what Easykit can actually mean for them, with the USP’s being unclear in recent communication.
A Flavor for Everyone
Bring the wide range of Croky chips to life in a dynamic and engaging way.
What’s your excuse?
A question we got from Coke:
How can we demonstrate that CC cares about a sustainable society? We came up with a campaign that made Millenials aware and aducate them at the same time. Discover the CC Lame excuses!
Ganda
How can we relaunch the forgotten Belgian premium dry ham Ganda?
Lu spreads the love
The new brand positioning of
LU is all about sharing the love.
Through an engaging campaign that matched the TVC we changed the names of the LU packs with the most common LUve names that Belgians give to each other…
Vlaamse Overheid
Raise awareness around the feelings of paedophilia & highlight the prevention line.
Want to see more? Let’s meet!
Brand Activation
The art of bringing brands to life, bridging the gap between consumers and businesses, and creating lasting connections that drive loyalty and engagement. Through carefully crafted campaigns and experiences, we aim to make your brand not just known, but loved.
140 years of real emotions
For Côte d’Or we started from the equity brand positioning of “reveal what’s real” and the emotional benefit that chocolate awakens your senses and creates emotions. We launched the “Golden ticket” activation where people can win 140 real emotions.
TUC Bake Rolls
For the launch of the new product TUC Bake Rolls, we created the "sofa-ntastically delicious" campaign. To capture the attention of Gen Z and millennials, a series of prank videos were launched on TikTok and Meta, surprising unsuspecting passersby with
sofa-transformer pranks.
Become a ‘breadwinner’ with Philadelphia
With ‘the breadwinners’ campaign, Philadelphia will help consumers to reduce food waste and save money by inspiring and helping them to create delicious lunches with bread leftovers. In this way we make the brand more relevant and create a purpose driven activation
First 100% virtual shoot for Mondelez!
Stimorol asked us to create growth via
a new blister packaging activation.
We were still limited in shoot locations due to Covid, but we needed footage expressing locality, we needed sunny images,... we decided to go for a 100% virtual production shoot!
Coca-Cola Proflessor
How can we reduce waste at the VUB by installing new vending machines?
Mignonnette
Encourage Belgian coffee drinkers to adopt a habit of pairing coffee with a Côte d'Or Mignonnette.
Come A Casa reconnect
Ready-to-heat meals are being perceived as low quality, not tasty and too salty by 18-35 yrs old. Research has shown that consideration for Come A Casa among this target audience is very low.
Dilea
Communicate the benefits of zero-lactose dairy in an engaging way while increasing purchase frequency among existing consumers.
Launch our new range of donuts
Croustico aimed to raise consumer awereness for a new range of donuts in their stores.
Croky Game
How can increase purchase at loyal users?
Royco
How can we make Royco relevant for an audience that is skipping the social moments & connections in which their product is consumed?
Connecting with Xmas in a stand-out manner
How can we further establish Cote d’Or as a love-brand among Belgians during Xmas?
Want to see more? Let’s meet!
Experiential Interior & Retail
The future of retail is experience. We at Amphion know experience by heart, the way to connect to consumers in a fresh manner, to give them an journey they didn’t expect. Our team of retail experts thinks up the impossible, makes it real and boosts consumer engagement. Let’s engage with each other!
Support StuDay ‘24
Create an engaging space that draws students in with interactive elements, eye-catching visuals, and a welcoming atmosphere. Use playful and dynamic features to showcase the offerings, making it easy for students to explore and connect.
Xmas at the Airport
Christmas time at Brussels Airport is busy, people are often stressed before going on their holidays. Our assignment was to give passengers the real holiday spirit and make them feel comfortable and as relaxed as possible. We made their holidays magical!
JBC for kids only
Kids and shopping are not a great match. But what if we could bend the retail rules and offer them a playgarden while they are shopping with their parents? This is our vision for JBC for their stores of the future.
Croustico B2B fair
Develop an exhibition stand for a B2B trade fair where Croustico can showcase, sample, and sell its products to professional buyers in an engaging manner.
Coke goes digital
If you ask us what the next step in retail should be, we would definitely say digital. We pitched our idea of this digital shelving system to Coca-Cola where consumers are personally guided towards their shopping destination. Isn’t that convenient, personal and inspiring?
Want to see more? Let’s meet!
Who wants cake?
Tarte à Moi has been our favourite client since the beginning. Apart from their campaigns and the brand identity we’ve set up for them, we also love to inspire them with new retail ideas where their delicious cakes really stand out from the shelf. Have some cake!
Breakfast Barn
From store to farm..We launched the Campina Breakfast Barn to highlight the importance of milk and the good benefits it gives you. The result was a great success and the consumers perception was improved.
