From strategic media campaigns
HERE IS A SMALL SELECTION
FROM STRATEGY TO EQUITY
Our team loves to create integrated media campaigns, which combine multiple channels like online video and tv commercials, radio, print and social assets with a consistent message to a specific audience. Each assignment is different and we always start from a clear marketing strategy to reach the goals and achieve the Kpi’s that were indicated by our clients. Lucky for us our team consists of strategists, conceptual and visual creatives, copywriters, digital and social experts and our very own video and motion department.
LU Koekoekses
1 out of 2 in Belgium
sometimes feels lonely.
We positioned LU biscuits as the perfect conversation starter, to inspire and enable the Belgians to create more meaningful connections and thus creating a more LUving society.
Tempo-Team Flex & Fix
GEN Z is struggling with their career choices - some of them want a fixed job, others are looking for flexible solutions. Tempo Team wanted to become more relevant towards these job starters, so we launched “Flex & Fix”, a no-nonsense campaign featuring… ice-cream!
Berry Alloc: HPF
When it comes to strength,
there's nothing to match BerryAlloc's
High Pressure Floors: these floors are perfect for the adventures of modern home and work life. We tested if these floors are actually impact proof, featuring two teens having
a home party…
LU Waffle launch
We Belgians love our waffles and our chocolate. Imagine the best of both melting together into a delicious and unique Begian biscuit? LU asked us to launch their first soft LU Waffle, topped with intense Côte d’Or chocolate. We just couldn’t resist!
E5
How can we make e5 fashion more relevant to the target audience we are not reaching today?And ensure that e5 fashion becomes one of their regular shopping addresses?
What’s your excuse?
A question we got from Coke:
How can we demonstrate that CC cares about a sustainable society? We came up with a campaign that made Millenials aware and aducate them at the same time. Discover the CC Lame excuses!
Lu spreads the love
The new brand positioning of
LU is all about sharing the love.
Through an engaging campaign that matched the TVC we changed the names of the LU packs with the most common LUve names that Belgians give to each other…
Want to see more? Let’s meet!
Brand Activation
The art of bringing brands to life, bridging the gap between consumers and businesses, and creating lasting connections that drive loyalty and engagement. Through carefully crafted campaigns and experiences, we aim to make your brand not just known, but loved.
140 years of real emotions
For Côte d’Or we started from the equity brand positioning of “reveal what’s real” and the emotional benefit that chocolate awakens your senses and creates emotions. We launched the “Golden ticket” activation where people can win 140 real emotions.
Launching Rollers
For the new Croky product we went
back to the 90’s, inspired by Technoctronic we created an funky packaging followed by a 360° campaign. Digital video on all digital platforms, including specials for TikTok., supported with DOOH campaign.
TUC Bake Rolls
For the launch of the new product TUC Bake Rolls, we created the "sofa-ntastically delicious" campaign. To capture the attention of Gen Z and millennials, a series of prank videos were launched on TikTok and Meta, surprising unsuspecting passersby with
sofa-transformer pranks.
Panos gives a round!
Starting from the insight that GEN Z use a absurd form of humour, we created the “Panos geeft een rondje” campaign. With witty copylines, colourful animations & visuals, we created a campaign that literally jumped out including the colourful POS materials and where non-users were targeted to try the new Panos donuts .
Become a Prince
Prince asked us to come up with a campaign with a consumer generated avatar mechanic. We decided that Prince deserved a break, and that consumers could take his place by creating their own Prince Character. This is the story…
Become a ‘breadwinner’ with Philadelphia
With ‘the breadwinners’ campaign, Philadelphia will help consumers to reduce food waste and save money by inspiring and helping them to create delicious lunches with bread leftovers. In this way we make the brand more relevant and create a purpose driven activation
First 100% virtual shoot for Mondelez!
Stimorol asked us to create growth via
a new blister packaging activation.
We were still limited in shoot locations due to Covid, but we needed footage expressing locality, we needed sunny images,... we decided to go for a 100% virtual production shoot!
Want to see more? Let’s meet!
Branding & Design
Creating an identity for a brand or branding for a product is maybe even more important than setting up a campaign. Since we are aesthetic lovers, it’s in our core to create stunning and unique visual languages for products, campaigns, concepts and brands. How can we make you beautiful?
Become a Prince
Prince asked us to come up with a campaign with a consumer generated avatar mechanic. We decided that Prince deserved a break, and that consumers could take his place by creating their own Prince Character. This is the story…
Born from steel
This Belgian barbecue brand wanted to become a more distinctive player amongst its competitors. We thought up a bold & adventurous brand positioning that was focused on a male audience, containing a strong baseline: Born from steel, raised by men.
Future of snacking
‘What would the future of snacking be?’ a client asked us. An assignment we took dead serious and the result is something to be proud of: a modular fresh and younger approach where millennials and Gen Z can relate to.
Laurence d’Ari
Founder and Creative Director, Laurence Bourguignon, has always been passionate about sunglasses. When she decided to launch her own collections, she asked Amphion to create a stylish brand identity and look to kick-off her new brand: Laurence d’Ari.
Want to see more? Let’s meet!
Maison La Lorraine
A new pastry range from LaLorraine was ready to be launched. But who would they talk to, what is the brand story and how would they strategically approach their future consumers? An A to Z assignment we truly dig.
Ready. Set. Fifthplay
Smart living is the way to go. Fifthplay, a new player of smart home devices, asked us to create an identity, and packaging design for their future-proof products.The result: a smart looking and aesthetic pack design with a clear and fresh graphical language. Let’s play!
Experiential Interior & Retail
The future of retail is experience. We at Amphion know experience by heart, the way to connect to consumers in a fresh manner, to give them an journey they didn’t expect. Our team of retail experts thinks up the impossible, makes it real and boosts consumer engagement. Let’s engage with each other!
Xmas at the Airport
Christmas time at Brussels Airport is busy, people are often stressed before going on their holidays. Our assignment was to give passengers the real holiday spirit and make them feel comfortable and as relaxed as possible. We made their holidays magical!
Fancy a smoothie?
The best practice case we did for Alpro was for their Smoothie promotion. We pushed regular point of sales materials to the next level, transforming the shop floor into a smoothie heaven. An approach in true Amphion style.
Coke goes digital
If you ask us what the next step in retail should be, we would definitely say digital. We pitched our idea of this digital shelving system to Coca-Cola where consumers are personally guided towards their shopping destination. Isn’t that convenient, personal and inspiring?
JBC for kids only
Kids and shopping are not a great match. But what if we could bend the retail rules and offer them a playgarden while they are shopping with their parents? This is our vision for JBC for their stores of the future.
Want to see more? Let’s meet!
Who wants cake?
Tarte à Moi has been our favourite client since the beginning. Apart from their campaigns and the brand identity we’ve set up for them, we also love to inspire them with new retail ideas where their delicious cakes really stand out from the shelf. Have some cake!
Breakfast Barn
From store to farm..We launched the Campina Breakfast Barn to highlight the importance of milk and the good benefits it gives you. The result was a great success and the consumers perception was improved.