Brand Activation — AMPHION
 

Brand Activation

The art of bringing brands to life, bridging the gap between consumers and businesses, and creating lasting connections that drive loyalty and engagement. Through carefully crafted campaigns and experiences, we aim to make your brand not just known, but loved.

 

140 years of real emotions

For Côte d’Or we started from the equity brand positioning of “reveal what’s real” and the emotional benefit that chocolate awakens your senses and creates emotions. We launched the “Golden ticket” activation where people can win 140 real emotions.

TUC Bake Rolls

For the launch of the new product TUC Bake Rolls, we created the "sofa-ntastically delicious" campaign. To capture the attention of Gen Z and millennials, a series of prank videos were launched on TikTok and Meta, surprising unsuspecting passersby with
sofa-transformer pranks.

Become a ‘breadwinner’ with Philadelphia

With ‘the breadwinners’ campaign, Philadelphia will help consumers to reduce food waste and save money by inspiring and helping them to create delicious lunches with bread leftovers. In this way we make the brand more relevant and create a purpose driven activation

 

First 100% virtual shoot for Mondelez!

Stimorol asked us to create growth via
a new blister packaging activation.
We were still limited in shoot locations due to Covid, but we needed footage expressing locality, we needed sunny images,... we decided to go for a 100% virtual production shoot!

 

Coca-Cola Proflessor

How can we reduce waste at the VUB by installing new vending machines?

 

Mignonnette

Encourage Belgian coffee drinkers to adopt a habit of pairing coffee with a Côte d'Or Mignonnette.

 

Come A Casa reconnect

Ready-to-heat meals are being perceived as low quality, not tasty and too salty by 18-35 yrs old. Research has shown that consideration for Come A Casa among this target audience  is very low. 

 

Dilea

Communicate the benefits of zero-lactose dairy in an engaging way while increasing purchase frequency among existing consumers.

 

Launch our new range of donuts

Croustico aimed to raise consumer awereness for a new range of donuts in their stores.

 

Croky Game

How can increase purchase at loyal users? 

 

Royco

How can we make Royco relevant for an audience that is skipping the social moments & connections in which their product is consumed?

 

Connecting with Xmas in a stand-out manner

How can we further establish Cote d’Or as a love-brand among Belgians during Xmas?

Want to see more? Let’s meet!