“Reconnect with 18-35 year olds”  - for Come A Casa

Challenge: Ready-to-heat meals are being perceived as low quality, not tasty and too salty by 18-35 yrs old. Research has shown that consideration for Come A Casa among this target audience  is very low.

Idea: We tapped into the popular home delivery trend. The existing delivery apps of UberEats, Deliveroo… provided a perfect platform to reach out to our target audience. We launched  an undercover restaurant “Casa Cameo” in Antwerp and collected reviews about our food that we used in a national digital campaign afterwards

We won an award for this case.