Coke goes Digital
If you ask us what the next step in retail should be, we would definitely say digital. Inspired by a challenging briefing of Coca-Cola European Partners, we pitched our idea of this fully integrated and automated digital shelving system to Coca-Cola where consumers are personally guided towards their shopping destination with personalized ads and offers. Isn’t that convenient, personal and inspiring?
Including dynamic and adaptative LED shelf displays adn lighting, following seasonal themes and potential interesting usage occassions.
