“Launch of new floor category; High pressure laminate floors”

- for Berry Alloc

Challenge: How to launch a new category in an existing floor segment (laminate floors)?

Idea: We created a campaign that was educating on one hand (showing the USP’s of HPF) and eye catching on another hand (differentiate from conventional floor commercials).

To build standout visibility for new Berry Alloc product range, we created attention grabbing materials