Prince Takes a break
Challenge: Prince asked us to come up with a campaign to increase sales and frequency while increasing brandlove.
Idea: Make your own Prince character and get on our packs! We created a campaign enabling consumers to create their own Prince avatar mechanic. To push sales we created a campaign that was linked to a highly valuable gadget; Your own personalized Prince collectable reuseable pack!
We translated the campaign into an integrated campaign whereas our target audience was triggered by the campaign message in every touchpoint with impressive sales results in the end.
